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The primary objective of NUCLEO franchise shops is the satisfaction of product needs for the clientele in the ZEROFOURTEEN age bracket, offering a mix of goods that target the needs of a vast client segment.
The NUCLEO world comprises 6 main age targets:
• Baby 0/30 months
• Kid 3/7 years
• Junior 8/14 years
• Basic 0/14 years
• Active wear 3/14 years
• Under- and nightwear 3/14 years
• Accessories 0/14 years
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The mix of collections has been studied to meet the fashion needs of babies and children aged 0/14 years with a vast in-depth product range. Quality and wearability are offered at competitive prices. Every year F.lli Campagnolo (mother company of the group) produces over 10,000 articles in various styles, fabrics and colours. In addition to basic seasonal stock, there are also the special Christmas and Easter releases and ready flashes scheduled throughout the season. Again in line with the main moods of the moment, each season the Nucleo collection includes basic, sporty, jeans and fashion themes. |
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The collection is divided up into various lines, starting with the nursery for the baby range (0-36 months), right up to the 3-14 year-old boys and girls' lines. The price bracket is medium, with an average sales receipt of about 30 Euros. Many of the fabrics used have obtained OEKO-TEX certification, guaranteeing that the substances used are not noxious for man or the environment. All the materials and accessories used to make the garments are also scrupulously controlled. The mother company however is guarantor in the case of faulty or non-compliant merchandise. The product ranges also include accessories such as underwear, pyjamas, tights and socks, belts, pendants, hair clips and bracelets for girls. |
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Purchases during the initial phase of the relationship will be processed at the NUCLEO offices by a team of buyers assisted by the Area Manager. The "total look" collections thus elaborated will mean that Franchisees receive balanced assortments, put together according to a "colour story". Initial deliveries will be integrated during the season with restocking, controlled by "computerised cash desks" and periodic fashion flashes.
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