NUCLEO is aware of how important fame and visibility are for a brand intending to grow and establish itself. NUCLEO, faced with the challenge of becoming a brand name and image, decisive factors in the Franchising project, makes use of an integrated campaign that favours the end user when planning publicity investment, through: • Press campaign • Posters • Seasonal catalogue • Direct Marketing • Radio campaign • Newspaper advertising • Promo material • Merchandising

A personalised NUCLEO CARD can be requested in all NUCLEO Franchise shops, with benefits and discounts.

NUCLEO will convey its image using publicity campaigns in top specialised magazines in the sector: • DONNA E MAMMA • INSIEME • IO E IL MIO BAMBINO