NUCLEO is a new brand owned by the Gruppo F.lli Campagnolo Spa and represents top-level specialisation in the sector of clothing for children from 0 to 14 years of age. The NUCLEO project was born with the intention of developing single-brand Franchise shops in the children's sector. Thanks to great flexibility, its distribution formula meets the needs of independent retailers intending either to join the programme or to convert their own business. Our operations method entails us following the programme through from the design stage to fitting out of the Sales Points, assisting the franchisee in ordering seasonal stock, restocking and flashes. The programme also presents the opportunity for the franchisee to widen his knowledge in order to identify market variables and thus contribute to optimum results for the project.